All posts tagged Marketing

Fundamentals of Social Media? Erm…

Whether you are devising a business plan for a start-up, creating a campaign strategy for an engagement tool or simply writing a blog post; you have to always consider the basic values of what you are doing and why you are doing it.

So often, we disregard the basics because we think they are the obvious. We think that it’s common sense and we don’t need to waste our time discussing common sense do we?

Fair enough, but in Social Media, common sense isn’t so common.

With a gazillion people trying to learn something about something; a billion brands trying to learn something about people and a million agencies trying to make money out of brands. (Hang on, i’m lost already, can you repeat that…)

Today I Tweeted a very simple Social Media model that I put together off the back of some research a few months ago. It’s simple model based around some core fundamentals that any serious marketers should follow. By serious, i mean the ones that actually care.

Let me break it down for you… Continue Reading

Do You Know A Social Media Guru?

The world of Social Media to most of the population means Facebook and Twitter. Okay, we all use those Social Networking sites, we all know how to link our Twitter to our Facebook Page and we all have a Blog or Website.

For a while, businesses have been trying to enforce commercial gain using Social Media. But most of these businesses have no idea where to start; they have their fingers up their ar*** whilst standing there scratching their heads, thinking “hmm, maybe i should just pay a Social Media guru to help me.”

Welcome the ‘Social Media Guru’. The chap with 30,000 Twitter followers while he followers 32,000 (ooh nice Follow script you got there) and he has a very persuasive Twitter bio:

‘Social Media, Guru, Expert, Evangelist, Inventor of the Internets and i’ll make you MILLIONS in minutes”

Not forgetting the Tumblr blog he uses to embed Youtube videos of Old Spice campaigns and Slide Share presentations that he didn’t create but still doesn’t link back to the creator for reference and the key factor for all Social Media Guru’s… they all Retweet copious amounts of link bait from

Note: If you know people like this or have seen these suspects, please let me know so i can add them to my Twitter ‘Hall of Shame’ list.

This short video will clarify what I am talking about if you don’t understand:

Continue Reading