All posts tagged entertainment

Evolution Not Revolution

Adapting to change

2010 was a year I started with mixed emotions having adapting to life as a Music graduate back in London after four years away at University. Armed with nothing but enthusiasm and a wrath of ideas, I knew that 2010 was going to be a year where I would make an impact one way or another.

January I created version one of with the vision of using it to document my ventures, my networks and connections within New Media and Music. I have discussed topics focused around Digital Marketing and Personal Development, with my knowledge being largely based on my current experiences in my personal journey rather than on professional practise.

As the year progressed I found opportunities would open the more I wrote articles. The more original content I distributed across the social space, the more people who didn’t know about me would get in touch wanting to connect. Literally writing about social communication to expand on my social connections.

After interning at the start of 2010 at various establishments, I gained some significant freelance work that allowed me to begin taking my academic knowledge and personal experiences into the workplace.

I had to learn very quickly to pick and choose which projects I was to devote my time to as it was evident the social space opened the door for anybody and everybody to become an expert at one thing or another. I also had to pick and choose which people I could afford to spend my time talking with openly, as everything we say and everyone we talk to, is seen by those around us.
This is where I began understanding my audience.

Amidst the professional growth I also used the social space to meet a certain individual who helped me understand much more about who I was, who I was becoming and what I could achieve. Her belief in me has allowed me to take a well needed break when needed, as previously I had been known for burning the candle at both ends and being consistently run down both mentally and physically.

Progression and growth

By Mid 2010 I knew things were beginning to piece together and carve a path that would allow me to understand what strengths, weaknesses, opportunities and threats would affect my future, and ultimately which direction I would take in my career.

I’m not sure where along my journey of school, college, Music Academy and University I would realise that it wasn’t my creativity that would allow me to achieve, but more my ability to recognise opportunities.

Oooh... nice lifestream Mr. Luca... Love that blue!

The problem is that we live in a selfish world and the social space has created a platform for egos to manifest based on meaningless statistics and business to grow for both individuals and companies purely built on the manipulation of how we communicate. A new form of guerilla marketing so to speak.

Where the opportunity is in the above statement is to become part of the machine and to market to the majority of people who are searching for answers and a definitive return of investment in their quest. However, the opportunity for me is NOT to join the machine (well you guessed that already), but to pick up on my strengths, and my philosophy taken from The Layer Cake..

‘The art to good business is being a good middle man.’

Doesn't my new Twitter profile look grand!

Evolution not revolution

It’s now 2011 (wow do I feel old), more companies than ever are going to emerge offering new solutions to problems that are not even problems and more individuals are going to claim to be experts. The creative space is far more competitive than ever before and with so many people too focused on getting their numbers up (not money by the way) and being noticed, there are gaps for opportunities.

Rather than a) Joining the machine or b) Fighting against it like some kind anti-Zuckerberg; I am going to be that guy in the middle. Documenting the good and the bad of the space but most evidently, making a full effort to shed light on those individuals that are doing the good AND the bad in the space.

People don’t care about other people like they used to. The 2011 online professional person cares far too much about themself, their small life and how their reputation looks online that they all lose track of how important it is to be transparent and selfless in social media. To network in and out of local communities, assist others who need a boost and also give praise to not just the elite, but also to grass roots and the foundation players who are the future of this crazy place.

Quotable: Everyone is so focused on chatting pointless shit, regurgitating recycled information with the idea that their network will pinpoint them as a visionary and a thought leader. It’s all buzzword bullshit from egocentric sales people.

For me, my life is still within Entertainment. Not Music or Art where I have resided previously; but in Sports Marketing. I see a wealth of opportunity ahead of me, I work in Football, for one of the World’s best known clubs and I know that it is only a matter of time before I make my mark in the entertainment industry.

One to think about:
Have you become online the person you ARE in real life or have you become in real life the person you CREATED online?

Striving To Achieve: The Layer Cake

“You’re born, you take shit. You get out in the world, you take more shit. You climb a little higher, you take less shit. Till one day you’re up in the rarefied atmosphere and you’ve forgotten what shit even looks like. Welcome to the layer cake son.”

I have thought about the quote above for years and have repeated it many times when speaking in discussions about power, respect and success.

This got me thinking about what it is that we actually strive for…

Here is my analogy of Striving To Achieve in reference to The Layer Cake.

Why Am I Doing This?

“The art of good business is being a good middleman.”
On my About Page it says“I have come to realize that my desire to achieve is linked hand in hand with wanting to help others achieve.” That may sound pathetic and cheesy, but my last blog post had over 30 Twitter retweets, meaning it helped some of you enough or was a good enough of a read for you to share with your friends.

Anthony Robbins states in this video that there are six human needs to help us to find self-fulfilment on our journey:

  • We need Certainty
  • We need Uncertainty
  • We need Significance
  • We need to feel Connection & Love
  • We need to Grow
  • We need to Contribute Beyond Ourselves

Am I Getting Anywhere?

“I mean, it’s like selling anything: washing machines, handmade shoes, blow jobs. As long as you don’t take the piss, people will always come back for more.”

The feedback i have begun to receive from writing, has given me the motivation to continue to share the knowledge i have collated in the industry with the hope that it will help you on your journey. This is in fact my chance to ‘Contribute Beyond Myself’… and it is this that gives me the reason to continue trying to help others.

Bear in mind, i am no way an expert or a specialist (although thanks to those who have said i am lately).
I created this with an understanding that i wanted to lay the basic foundations so that:

  • I understand myself the journey i am taking.
  • I can share my knowledge with those that may find it useful… Sharing is caring and all that.
  • I am creating a personal archive to look back on.
  • I am striving for personal success.

Am I Heading In The Right Direction?

“Everyone wants to walk through a door marked “private.” Therefore, have a good reason to be affluent.”

Take a moment to think for a second about your plan. Have you laid your foundations or are you just going all guns blazing with no armour? Seriously… think about it.

Am I Willing To Do Anything To Reach My Goal?

” If you have to kill a person, never ever tell a living soul.”

The ladder to achievement is always based on taking a hefty amount of shit.
Remember Andy Dufresne swam through a tunnel of shit to come out clean on the other side. Confused who he is? Shame on you… Click here!

Am I Becoming Someone I Don’t Wanna Be?

“You know why people like you can’t leave this business? Because you make too much money for people like me.”

Some of you don’t mind taking shit all day (Pause), not like it’s a bad thing, as contentment is your own level of self-fulfilment. Others will take no shit and will spend their lives either hustling, bumming around or pretending to themselves that they are a success.
Well, whose gonna tell you differently eh?

Playing Your Part In The System

“It is vital that we work to a few golden rules. Always work in a small team. Keep a very low profile. Only deal with people who come recommended.”

So where do we find common ground for those that are on their way up trying to reach the next level?

I’ll give you my example. I work full time; i understand that for me to touch the sky, i have to be able to afford to fly. Money doesn’t grow on trees remember…

I answer to a series of people who can rain a storm of shit on me if they want, and regardless of how many people i know in the industry, how many followers i have on Twitter or how many projects i work on; i do need to be employed.

I know that success is a slow climb and by playing my part in the chain of command i am able to slowly piece together my journey to the top of the ladder.

Actions Speak Louder Than Words

“But as some roman general once said: If you seek peace, plan for war.”

If you have an idea of what it is you want to become, make sure you have a plan of how you are going to reach it.

Make today become the first day of the rest of your life…

Be Proud of Yourself

“I’ve checked you out, son. You’re a smart lad. But you keep very, very bad company.”

There is no shame in working to raise collateral, it is down to you how you manage your finances and your time so that you can progress.
It is the weak that get locked in to an establishment so long that their dreams become non-existant and they become part of the office furniture.

Have a Plan… and Stick To It

Everyone knows those graduates that spend years at University pushing for that top end degree, then when they graduate they can’t find work. They finally manage to get a job in an industry irrelevant to their field and BAM… five years passes and what’s happened?

They have become a Customer Services Supervisor!

WAHEY………. SCORE! Enjoy paying that student loan back!

If you stick to a basic plan and are passionate about your dream, you will never get complacent with a dead end job as you will always know what you are capable of.

Note down where you see yourself in 3 months, 6 months, 12 months and 24 months.
Then break that down even further…

  • How are you going to get to your 3 month goal?
  • Who do you need to contact?
  • What do you need to set things up?
  • Do you need to raise any finances?

Well I’m honored. But for me this is all over. I’m getting out. What was true then is true now. Have a plan. Stick to it. So I’m sure you must have lots to discuss… but I have no business being here. I’ve got someone to meet. Adios, amigos.

The Endless Job Search – Help Luca!

This is a very nice blog right? I think so, but i’d be lying if i said it made any money.

While i love working on some exciting projects, freelancing and helping out others with advice and support so that they can connect the dots to achieve their dreams; i am searching for an opportunity that can provide a steady income and put me on that path for a prosperous career.

To date i have signed up to 15+ recruitment sites/agencies, sent out over 50 applications, with specifically designed covering letters and CV’s… but, i have had no success as yet.

So here is the question… Do you know anyone that can help me find a job?

What Kind of Job am I Looking for?

Over the last few years i have been involved in the Music/Entertainment Industry utilizing Digital Marketing and Social Media to create leads, expand on networks and generate return on investment for both my own ventures and my clients.

I am looking to expand on this by joining an Entertainment/Music/Digital Company or Agency that is specializes in or is interested in using Digital strategy to accomplish targets and goals.

What Experience do i have?

With experience of working with large brands, such as Orange, Sony Ericsson, Channel 4, Myspace, O2, Luminar and Comic Relief. I have managed Entertainment Events to a consumer market of over 100,000 people, generating company profits in excess of £250,000 and distributed online content and material to millions of people worldwide using strategic Social Media, SEO and Email Marketing techniques.

You can click on my Testimonials Page to see what some of these clients have said.

What are my Strengths?

My strengths are in understanding strategy and using whatever tools i have at my disposal to get the job done. I am a deep thinker and i plan everything i do within business so that i am always prepared for any turn of events.
The last few years i have developed strategies and tactics in and around Social Media; while i do not claim to be a ‘guru or expert’, i have the knowledge and experience to make and save any company money by expanding on the tools of the Internet.

What am i Passionate about?

I am passionate about ‘connecting people’. I know it sounds cliche, but i believe that one of the most important things in life, is to use what skills you have to help others. That is why i created this blog and it is why i assist so many creative people with direction and advise so that they can also connect the dots to find their success.

The motivation for what i do comes from a life within Music having spent the last ten years in the Music Industry at both education and professional level. Music is a Universal Language and one way or another it connects everybody… Just the same way Social Media does, that is why they go hand in hand.

What am i Willing to do?

I am a very enthusiastic person and can bring energy and passion to any job. I believe that a happy team creates a happy work environment and thus creates success in the workplace and ultimately a happy client.
I am willing to start at a low level position to grow through the ranks, learning the specifics of what the company/organization is built on.

I believe that due to my flexibility, strong work ethic and commitment, I can be a smart investment within the appropriate company or project. All you need to do is pick up the phone and ring me, pass my contacts onto someone you think may be interested or drop me an email/comment and i can assure you, you wont regret it.

To get hold of me:

Phone: +44 (0) 7849 975 561
Twitter: @iAmLuca

For more information, i have a CV available upon request that will elaborate in depth on each of the points raised above.

I can also be available for an interview at any time. Thanks for reading and i hope to hear from someone soon!