All posts tagged Development

Copyright Luca Massaro www.iamluca.co.uk

Presenting… Industry Spotlight

Industry Spotlight is the name of a new series of weekly interviews dedicated to highlighting the behind the scenes players in the entertainment industries.

No stars, no celebrities (except to their mothers they may be) and no link bait.

Industry Spotlight is the first of my attempts to provide insight into the people behind the things we follow, read, watch and discuss online.

If you want to suggest somebody who you believe needs a spotlight shone on their head in the public eye, drop me a line via the contact page.

Industry Spotlight interviews will go live each and every Monday as of 24th January 2011.

Sidenote: I will proceed to create link bait articles when I run out of ideas. At that point I will write about the Industry Spotlight interviews, the best of the interviews, the worst of them, the interviews in chronological order by Twitter followers, then by number of Facebook friends, then by age and so on…

January 17, 2011 / 0 Comments / Category: Industry Spotlight, Personal Development, Social Media / Tags: , , ,

Personal Branding Tips & YourName.com

I often speak about Personal Branding , Personal Development and how we can use Digital Tools to assist both those areas.

The most important asset to any individual looking to raise their brand online, is a Personal Website.
It is the forefront of you online, the home of your image and the gateway to opportunity.

Therefore if you are in the position where you are thinking of getting yourself a professional website, you should be considering some of these questions:

  • Who do i get to build my Website or do i try do it myself?
  • What platform do i use to build the site?
  • Are there any layout templates or do i have to get one coded?
  • Where do i get the Hosting for my site?

Then you will ask yourself the all important question:

  • Damn, what name do i even give my site that best suits the image i want to portray?

Choosing a name for your personal Website is like naming your first born, (ok, i’m speculating here but it’s important). You may think your name isn’t very catchy or you may want to go with an alias.


Continue Reading

November 21, 2010 / 17 comments / Category: Brand Development, Fundamentals, Personal Development / Tags: , , , , ,

First impressions: The importance of a website

Client: “Hi, would you be able us out with a Digital Strategy for our business?”
Me: “Yeah that sounds great. Send me some links so i can check out your online presence.”
Client: “We don’t have a website but we use a Facebook Fan Page and YouTube channel to market.”

So you run a business or plan on starting a business in 2010 and do not have a website; i suggest you take 10 steps back and re-evaluate where exactly you consider your market to spend the majority of their time.

If your audience is over 60 years old and you are starting a Poker Club for the elderly, then maybe yes you should create a direct marketing campaign at a selective group of old people’s homes and push the online campaign to the side.

However, if you believe that there is a large proportion of your audience using the Web; how can you expect people to buy into your brand if you don’t even buy into your brand yourself?

The Lowdown

The first consultation i will advise on when clients enquire about Digital Strategy involves their website. A Digital Strategy is the plan of action in driving more users and traffic to a source where you can sell or promote a product.

If i ever click on a link and it takes me to a Facebook Fan Page; like the majority of users, i will glance for a few seconds, then proceed to check my own Facebook Profile and begin chatting with my network about Eastenders or Hollyoaks… NOT ABOUT YOUR BRAND!

July 19, 2010 / 0 Comments / Category: Brand Development, Fundamentals / Tags: , , , ,