All posts tagged Development

Are people becoming brands?

With every conference, meeting, seminar and expensive dinner I attend there is a discussion about the future of digital and of social media.

To try and get an idea of where the space is heading it’s important to take a step away from the details, the platforms, the tools and all the blogs/sites we are reading to inform us and to look at the current situation from an overview.

Fundamentally, the way in which we communicate has been enhanced. It’s not a revolution as such but an evolution. Continue Reading


Industry Spotlight: Blue Champion

Industry Spotlight is the name of a series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.

After a relaxing Easter weekend, it’s back to business. Hands up those of you who ate your weight in chocolate eggs? … ME ME ME! It’s fine, I found that chocolate does actually have some nutritional value.

On to more pressing matters and it’s time for another ‘remarkable individual’ to step into the spotlight.

As part of my role at Chelsea Football Club, I look after the blog platform. Last year when I transferred from Freelance United to Chelsea FC for my record fee, I looked to blogging as one of my first projects to get stuck into. I advised that we should move to WordPress and look to re-structure Chelsea FC blogging. As part of the strategy, I wanted to look to bring in external fan bloggers to blog on a regular basis as a part of the official blog. I am happy to say, both formulas have worked out well and now there is a variety of talented international authors on the blog. Continue Reading

Are You A Sheep or A Wolf?

For the striving professional and the average think tank, the market is competitive and the opportunities are few and far between. To excel, strive, succeed and achieve you have to set yourself apart from the pack. Fact!

To be seen as a valuable asset to any leading company or industry, you have to show the world that regardless of any knock-backs, rejections or periods of doubt in your ability; you are still confident that you have the tools in the locker to make yourself a success.

In the digital age an individual must understand the power of self branding. Social Media has revolutionised the way in which people connect and there isn’t a more evident time to get yourself noticed.

To stand out from the millions of sheep that spend the majority of their time watching what everyone else is doing, you have to be confident that you can offer what others can’t, creative with ideas and have the vision to see the next big thing before the sheep take it with them to slaughter.

Now… Are You A Sheep or A Wolf?