All posts in Fundamentals

The Endless Job Search – Help Luca!

This is a very nice blog right? I think so, but i’d be lying if i said it made any money.

While i love working on some exciting projects, freelancing and helping out others with advice and support so that they can connect the dots to achieve their dreams; i am searching for an opportunity that can provide a steady income and put me on that path for a prosperous career.

To date i have signed up to 15+ recruitment sites/agencies, sent out over 50 applications, with specifically designed covering letters and CV’s… but, i have had no success as yet.

So here is the question… Do you know anyone that can help me find a job?

What Kind of Job am I Looking for?

Over the last few years i have been involved in the Music/Entertainment Industry utilizing Digital Marketing and Social Media to create leads, expand on networks and generate return on investment for both my own ventures and my clients.

I am looking to expand on this by joining an Entertainment/Music/Digital Company or Agency that is specializes in or is interested in using Digital strategy to accomplish targets and goals.

What Experience do i have?

With experience of working with large brands, such as Orange, Sony Ericsson, Channel 4, Myspace, O2, Luminar and Comic Relief. I have managed Entertainment Events to a consumer market of over 100,000 people, generating company profits in excess of £250,000 and distributed online content and material to millions of people worldwide using strategic Social Media, SEO and Email Marketing techniques.

You can click on my Testimonials Page to see what some of these clients have said.

What are my Strengths?

My strengths are in understanding strategy and using whatever tools i have at my disposal to get the job done. I am a deep thinker and i plan everything i do within business so that i am always prepared for any turn of events.
The last few years i have developed strategies and tactics in and around Social Media; while i do not claim to be a ‘guru or expert’, i have the knowledge and experience to make and save any company money by expanding on the tools of the Internet.

What am i Passionate about?

I am passionate about ‘connecting people’. I know it sounds cliche, but i believe that one of the most important things in life, is to use what skills you have to help others. That is why i created this blog and it is why i assist so many creative people with direction and advise so that they can also connect the dots to find their success.

The motivation for what i do comes from a life within Music having spent the last ten years in the Music Industry at both education and professional level. Music is a Universal Language and one way or another it connects everybody… Just the same way Social Media does, that is why they go hand in hand.

What am i Willing to do?

I am a very enthusiastic person and can bring energy and passion to any job. I believe that a happy team creates a happy work environment and thus creates success in the workplace and ultimately a happy client.
I am willing to start at a low level position to grow through the ranks, learning the specifics of what the company/organization is built on.

I believe that due to my flexibility, strong work ethic and commitment, I can be a smart investment within the appropriate company or project. All you need to do is pick up the phone and ring me, pass my contacts onto someone you think may be interested or drop me an email/comment and i can assure you, you wont regret it.

To get hold of me:

Email: info@iamluca.co.uk
Phone: +44 (0) 7849 975 561
Twitter: @iAmLuca

For more information, i have a CV available upon request that will elaborate in depth on each of the points raised above.

I can also be available for an interview at any time. Thanks for reading and i hope to hear from someone soon!

Luca

March 4, 2010 / 5 comments / Category: Communication, Digital Marketing, Fundamentals, Inspiration, Personal Development, Social Media / Tags: , , , , , , , , , , , ,

Industry Fakes and Industry Snakes

So what do you do then? Is the general question you ask someone after being introduced to a friendly face. Well that’s how they appear until they unleash their rehearsed lines from their invisible sack of bullsh*t that they carry with them. You know who im talking about; the relentless amount of fakers, takers, liars and snakes that continue to bombard us with their name drops of imaginary clients, fictional past projects and future ideas in their quest to jump on a bandwagon or poach on our vision to achieve the dream. Continue Reading

February 26, 2010 / 17 comments / Category: Fundamentals, Personal Development, Relationships / Tags: , , , , , , , ,

Communication And The Importance of Meetings

What Do We Mean By ‘Communication’?

Upon a simple Google search of the term ‘Communication’ i found a barrage of articles about this topic. Communication is a fundamental part of any business. We spend our whole lives wrapped around modern technology making it easier to communicate, yet we seem to still find it difficult to keep track of our conversations, progress, tasks and deadlines.

Why Is This?

Most conversations sort of drift along; in business, this is wasteful; as a manager, i seek effective communication rather than general chit chat. To ensure an efficient and effective conversation, there are three considerations:

  • you must make your message understood
  • you must receive/understand the intended message sent to you
  • you should exert some control over the flow of the communication

I find that i spend most of my days in and out of meetings, with clients or with team members, i am hopping from meeting to meeting without any clarity or substance.

In any organization, “meetings” are a vital part of the organization of work and the flow of information. They act as a mechanism for gathering together resources from many sources and pooling then towards a common objective. They are disliked and mocked because they are usually futile, boring, time-wasting, dull, and inconvenient with nothing for most people to do except doodle while some opinionated has-been extols the virtues of his/her last great (misunderstood) idea.

Break The Mould

Your challenge is to break this mould and to make your meetings effective. As with every other managed activity, meetings should be planned beforehand, monitored during for effectiveness, and reviewed afterward for improving their management.

“A meeting is the ultimate form of managed conversation; as a manager, you can organize the information and structure of the meeting to support the effective communication of the participants.”

I love the quote above. “A meeting is the ultimate form of managed conversation.”
Such a powerful statement. So why do i chose to place myself in meeting after meeting, than just sit at home handling emails and organizing my schedule and tasks via my personal computer?

Other than getting me out the house and forcing me to jump into my Superman phonebooth to become the business warrior i am; nothing achieves a higher and more definitive rate of productivity than a face to face meeting with your team.

  • It allows you and your team to express opinions, problems and queries and clear them up without having to wait for your mail to refresh.
  • You can explain in depth your theories, practices, strategies and plans.
  • Most importantly it allows you to take time and understand each other, creating valuable group cohesion and work bonded relationships.

Take Action

While you may spend a lot of time organising meetings and attending meetings, it is ultimately down to you what you achieve from these meetings.

February 17, 2010 / 5 comments / Category: Communication, Fundamentals, Personal Development / Tags: , , , ,