With Social Media being the over exaggerated terminology this millennium, most companies have looked to Social Media for a remedy by which they will create new and formidable revenue streams.

For most Social Media is a confusing area and businesses are constantly asking questions to their staff or their agencies as to how they can utilise their Social audience for monetary value.

For me; if you want to create new revenue streams using social media, you need to ask questions. The first being: ‘how much do we know about our customers?’ Continue Reading