Luca Massaro
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The 3 Most Important Questions to Ask Yourself

This simple life-changing 7-minute exercise will help you see if you’re truly aiming for the right goals in your life or if you’re stuck in modern culture’s “Means Goals” trap.

In this video, Vishen Lakhiani shows how we can change the way we think about goal setting. Presenting the 3 most important questions to ask yourself. Continue Reading

October 14, 2013 / 0 Comments / Category: Fundamentals, Personal Development

Life is Just a Game. Play it Your Way

Hello! Hello! Welcome to both my old and new readers! Continue Reading

October 7, 2013 / 1 comment / Category: Inspiration, My Journey, Personal Development

The connection between Social Networks and Loneliness

Continue Reading

October 6, 2013 / 0 Comments / Category: Communication, Relationships, Social Media
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Nice to Meet you!

Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

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Recent Posts

  • Confidence: The most undervalued currency
  • Be The Hero of Your Own Movie
  • WePlay: A note on what has been a transformational 2016

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    Posts from the past

    About Me

    Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


    In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

    Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

    Read the full story

    Recent Posts

    • Confidence: The most undervalued currency
    • Be The Hero of Your Own Movie
    • WePlay: A note on what has been a transformational 2016
    • Luca Massaro – NextGen Sports Awards

    Call yourself a risk taker?

    Sign up to my mailing list and prepare yourself for an inbox ass kicking!

    Copyright 2013 - Luca Massaro

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