Luca Massaro
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How To Suck At Facebook

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May 1, 2010 / 5 comments / Category: Digital Marketing, Fundamentals, Just For Fun, Social Media / Tags: Facebook, Marketing, Oatmeal, Social Media

Growth of Social Media: Real Time Counter

Absolutely brilliant! Without an introduction, i’ll let you make what you like from below.

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April 30, 2010 / 2 comments / Category: Just For Fun, Technology / Tags: blogger, digg, Facebook, flickr, myspace, social explosion, Social Media, social media counter, stumbleupon, twitter

Mac, iPhone or iPad? Which works for you?

How much of your life is taken up by Apple logos?


Infographic by Column Five

April 26, 2010 / 2 comments / Category: Communication, Technology / Tags: Apple, Device, gadget, iPad, iPhone, Mac, Technology
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Nice to Meet you!

Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

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Recent Posts

  • Confidence: The most undervalued currency
  • Be The Hero of Your Own Movie
  • WePlay: A note on what has been a transformational 2016

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    About Me

    Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


    In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

    Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

    Read the full story

    Recent Posts

    • Confidence: The most undervalued currency
    • Be The Hero of Your Own Movie
    • WePlay: A note on what has been a transformational 2016
    • Luca Massaro – NextGen Sports Awards

    Call yourself a risk taker?

    Sign up to my mailing list and prepare yourself for an inbox ass kicking!

    Copyright 2013 - Luca Massaro

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