Not so long ago I took a break from the social space for a short period. Not a big deal for most, but being that Social Media is my job, it became a big deal. There was an array of reasons why, but the main cause was down to a form of information overload I was suffering from in which Brian Solis coined as Social Network Fatigue. Continue Reading
When someone says the term ‘search’ we tend to think of search engines and the reason they exist; which is to provide answers. However, the process largely encourages more searching upon more searching to find a specific piece of content or product. Continue Reading
Following on from a post I recently wrote about people becoming brands, I was thinking about how much time we now spend on our smartphones and particularly, on downloading the latest apps. Continue Reading
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