Dear Twitter,
This week you turned five years old. Marketing scams, iPad & baked bean bots and Beliebers army aside, you have become the single most useful and important tool in my life. I’m not referring to you keeping me in the loop within my industry, but the human connection and the opportunity this has afforded me from being a loyal user over the years.
Do you remember how we met? Continue Reading
I often speak about Personal Branding , Personal Development and how we can use Digital Tools to assist both those areas.
The most important asset to any individual looking to raise their brand online, is a Personal Website.
It is the forefront of you online, the home of your image and the gateway to opportunity.
Therefore if you are in the position where you are thinking of getting yourself a professional website, you should be considering some of these questions:
Then you will ask yourself the all important question:
Choosing a name for your personal Website is like naming your first born, (ok, i’m speculating here but it’s important). You may think your name isn’t very catchy or you may want to go with an alias.
Client: “Hi, would you be able us out with a Digital Strategy for our business?”
Me: “Yeah that sounds great. Send me some links so i can check out your online presence.”
Client: “We don’t have a website but we use a Facebook Fan Page and YouTube channel to market.”
So you run a business or plan on starting a business in 2010 and do not have a website; i suggest you take 10 steps back and re-evaluate where exactly you consider your market to spend the majority of their time.
If your audience is over 60 years old and you are starting a Poker Club for the elderly, then maybe yes you should create a direct marketing campaign at a selective group of old people’s homes and push the online campaign to the side.
However, if you believe that there is a large proportion of your audience using the Web; how can you expect people to buy into your brand if you don’t even buy into your brand yourself?
The Lowdown
The first consultation i will advise on when clients enquire about Digital Strategy involves their website. A Digital Strategy is the plan of action in driving more users and traffic to a source where you can sell or promote a product.
If i ever click on a link and it takes me to a Facebook Fan Page; like the majority of users, i will glance for a few seconds, then proceed to check my own Facebook Profile and begin chatting with my network about Eastenders or Hollyoaks… NOT ABOUT YOUR BRAND!
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