Two years ago, just as We Play was born I created a scale that aligned the behaviour change cycle (you know the one used to help people quit smoking, loose weight, stop gambling) with the realm of fan engagement and social media. Continue Reading
All posts in Brand Development
10 Brand Building Tips using Social Media – Feat. Gary Vaynerchuk
“If you for a second, don’t believe in what you are doing, whether it is your personal brand, or the product you represent, you need to get out now.”
Will people become applications as we become brands?
Following on from a post I recently wrote about people becoming brands, I was thinking about how much time we now spend on our smartphones and particularly, on downloading the latest apps. Continue Reading