All posts in Digital Marketing

Do You Know A Social Media Guru?

The world of Social Media to most of the population means Facebook and Twitter. Okay, we all use those Social Networking sites, we all know how to link our Twitter to our Facebook Page and we all have a Blog or Website.

For a while, businesses have been trying to enforce commercial gain using Social Media. But most of these businesses have no idea where to start; they have their fingers up their ar*** whilst standing there scratching their heads, thinking “hmm, maybe i should just pay a Social Media guru to help me.”

Welcome the ‘Social Media Guru’. The chap with 30,000 Twitter followers while he followers 32,000 (ooh nice Follow script you got there) and he has a very persuasive Twitter bio:

‘Social Media, Guru, Expert, Evangelist, Inventor of the Internets and i’ll make you MILLIONS in minutes”

Not forgetting the Tumblr blog he uses to embed Youtube videos of Old Spice campaigns and Slide Share presentations that he didn’t create but still doesn’t link back to the creator for reference and the key factor for all Social Media Guru’s… they all Retweet copious amounts of link bait from Mashable.com.

Note: If you know people like this or have seen these suspects, please let me know so i can add them to my Twitter ‘Hall of Shame’ list.

This short video will clarify what I am talking about if you don’t understand:

Continue Reading

The Blah Blah Digital Brief

Not my usual post, but rather than bookmark this i wanted to archive it here. I love slideshare; have watched many intuitive slide shows from that spot. This one probably tops them all.

As the slide states; everyone seems to spend forever on the brief and the pitch without even an understanding of what the actual consumer wants. Spend more time talking to your market and less time talking for them. That is all.

I’ll be back shortly with a post that relates nicely to this.

Reference:

The brief in the post digital age from Gareth Kay