Two years ago, just as We Play was born I created a scale that aligned the behaviour change cycle (you know the one used to help people quit smoking, loose weight, stop gambling) with the realm of fan engagement and social media. Continue Reading
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“If you for a second, don’t believe in what you are doing, whether it is your personal brand, or the product you represent, you need to get out now.”
Some time ago I wrote a post about the importance of analysts for online businesses. At that point I was moving into a new role where I was given the opportunity to build an offering of my own and I knew that I would make analytics the core.
After meeting Neeraj Sharma who works with Badgeville I realised I wasn’t alone in my understanding that behaviour is the key to understanding user engagement and holds the answers to hitting key business objectives. Continue Reading