Luca Massaro
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Be The Hero of Your Own Movie

As a big MMA fan, Joe Rogan is something of a cult hero. The long time voice of the UFC and evangelist into being the best damn human you can be, shares with us this fantastic, motivational video and I bloody love it.

January 5, 2017 / 0 Comments / Category: Inspiration

Luca Massaro – NextGen Sports Awards

In January 2015, I was interviewed for the Sports Industry NextGen Awards. I was included in the 28 under 30 leaders that are changing the sports industry.

April 28, 2016 / 0 Comments / Category: My Journey, Personal Development

The 3 Most Important Questions to Ask Yourself

This simple life-changing 7-minute exercise will help you see if you’re truly aiming for the right goals in your life or if you’re stuck in modern culture’s “Means Goals” trap.

In this video, Vishen Lakhiani shows how we can change the way we think about goal setting. Presenting the 3 most important questions to ask yourself. Continue Reading

October 14, 2013 / 0 Comments / Category: Fundamentals, Personal Development

Nice to Meet you!

Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

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Recent Posts

  • Confidence: The most undervalued currency
  • Be The Hero of Your Own Movie
  • WePlay: A note on what has been a transformational 2016

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    About Me

    Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


    In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

    Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

    Read the full story

    Recent Posts

    • Confidence: The most undervalued currency
    • Be The Hero of Your Own Movie
    • WePlay: A note on what has been a transformational 2016
    • Luca Massaro – NextGen Sports Awards

    Call yourself a risk taker?

    Sign up to my mailing list and prepare yourself for an inbox ass kicking!

    Copyright 2013 - Luca Massaro

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