All posts tagged Social Media

Mazher Abidi Spotlight

Industry Spotlight: Mazher Abidi

Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.

Howdy peeps and welcome to another Industry Spotlight with me, your host, Luca. For the next 10 minutes I will allow you a sneak peak into the mind of another individual striving for success and the energy you gain from it will make you explode with energy for the rest of the day (true story).

Who read last week’s Spotlight? No? Ok, quickly go read it and come back, this one won’t go anywhere I promise.

Today it’s all about a young Marketing professional who over the years has seen the industry evolve and has firmly placed his grasp onto what he enjoys doing. I met this guy on Twitter, and his warm personality shines through in abundance which is why I reached out to him and I hope you will find the same outcome from reading this short spotlight interview.

Drum roll please…. Continue Reading

Are people becoming brands?

With every conference, meeting, seminar and expensive dinner I attend there is a discussion about the future of digital and of social media.

To try and get an idea of where the space is heading it’s important to take a step away from the details, the platforms, the tools and all the blogs/sites we are reading to inform us and to look at the current situation from an overview.

Fundamentally, the way in which we communicate has been enhanced. It’s not a revolution as such but an evolution. Continue Reading

A letter to Twitter…

Dear Twitter,

This week you turned five years old. Marketing scams, iPad & baked bean bots and Beliebers army aside, you have become the single most useful and important tool in my life. I’m not referring to you keeping me in the loop within my industry, but the human connection and the opportunity this has afforded me from being a loyal user over the years.

Do you remember how we met? Continue Reading