Business | Luca Massaro

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The DSP Group

About Me

Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.

In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

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