Luca Massaro
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Projects and Work

My portfolio of experience

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We Play

Most Valuable Player

Amateur FA

Motiso

ExaLeague

Present.me

BBC Worldwide

The Portfolio Music

Grayling

Pitch

Chelsea FC

The Urban Gamer

Gumtree

The Worst Kept Secret

Mistajam.com

Tune

The DSP Group

Orange Rockcorps

About Me

Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

Read the full story

Recent Posts

  • Confidence: The most undervalued currency
  • Be The Hero of Your Own Movie
  • WePlay: A note on what has been a transformational 2016
  • Luca Massaro – NextGen Sports Awards

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Copyright 2013 - Luca Massaro

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