All posts in Communication

Some time ago I wrote a post about the importance of analysts for online businesses. At that point I was moving into a new role where I was given the opportunity to build an offering of my own and I knew that I would make analytics the core.

After meeting Neeraj Sharma who works with Badgeville I realised I wasn’t alone in my understanding that behaviour is the key to understanding user engagement and holds the answers to hitting key business objectives. Continue Reading