All posts in Brand Development

Mazher Abidi Spotlight

Industry Spotlight: Mazher Abidi

Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.

Howdy peeps and welcome to another Industry Spotlight with me, your host, Luca. For the next 10 minutes I will allow you a sneak peak into the mind of another individual striving for success and the energy you gain from it will make you explode with energy for the rest of the day (true story).

Who read last week’s Spotlight? No? Ok, quickly go read it and come back, this one won’t go anywhere I promise.

Today it’s all about a young Marketing professional who over the years has seen the industry evolve and has firmly placed his grasp onto what he enjoys doing. I met this guy on Twitter, and his warm personality shines through in abundance which is why I reached out to him and I hope you will find the same outcome from reading this short spotlight interview.

Drum roll please…. Continue Reading

May 9, 2011 / 0 Comments / Category: Brand Development, Industry Spotlight, Social Media / Tags: , , , , ,

Are people becoming brands?

With every conference, meeting, seminar and expensive dinner I attend there is a discussion about the future of digital and of social media.

To try and get an idea of where the space is heading it’s important to take a step away from the details, the platforms, the tools and all the blogs/sites we are reading to inform us and to look at the current situation from an overview.

Fundamentally, the way in which we communicate has been enhanced. It’s not a revolution as such but an evolution. Continue Reading

May 6, 2011 / 7 comments / Category: Brand Development, Digital Marketing, Personal Development, Social Media / Tags: , , , ,
BluechampionsSpotlight

Industry Spotlight: Blue Champion

Industry Spotlight is the name of a series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.

After a relaxing Easter weekend, it’s back to business. Hands up those of you who ate your weight in chocolate eggs? … ME ME ME! It’s fine, I found that chocolate does actually have some nutritional value.

On to more pressing matters and it’s time for another ‘remarkable individual’ to step into the spotlight.

As part of my role at Chelsea Football Club, I look after the blog platform. Last year when I transferred from Freelance United to Chelsea FC for my record fee, I looked to blogging as one of my first projects to get stuck into. I advised that we should move to WordPress and look to re-structure Chelsea FC blogging. As part of the strategy, I wanted to look to bring in external fan bloggers to blog on a regular basis as a part of the official blog. I am happy to say, both formulas have worked out well and now there is a variety of talented international authors on the blog. Continue Reading

April 26, 2011 / 0 Comments / Category: Brand Development, Digital Marketing, Fundamentals, Industry Spotlight, Personal Development, Relationships / Tags: , , , , , ,