Come Support @ Sport and Social Media

As part of Social Media Week London I will be on the panel of the Sport and Social Media event in London on Wednesday 9th February 2011.

You can get your free ticket from here (limited spaces)

5.30pm Arrival for 6pm Start

Find out how the sports industry and the BBC are bringing social media centre stage, featuring major speakers from across the world of sport and broadcasting.

6-7pm

Sport industry showcase

4 industry showcases of how sports organizations are using social media.

15 minutes each

Football: London Derby- Chelsea FC vs Arsenal FC – how both clubs are using social media to build and engage with communities. 15 mins each, oranges at half time.

Chelsea’s Social Media and Mobile Coordinator, Laura Higginson & Digital Marketing Analyst, Luca Massaro (That’s me).
Arsenal’s Deputy Editor, Chris Harris & Content Delivery Manager, Ben Ladkin.

The Ashes- how the BBC’s Test Match Special team covered the Ashes online and via social media, with TMS’ Adam Mountford (@tmsproducer)

Rugby- the RFU’s Digital Media Editor, Tom Hines, on how the RFU and rugby are approaching social media
7-8pm

BBC Showcase – BBC, Social Media & London 2012

How are BBC sport using social media across sports reporting, commentary and coverage? What are the plans for the future, and what social media plans are in place for BBC’s London 2012 Olympics coverage?

The session will be chaired by Roger Mosey (BBC’s Director of London 2012)

The panel will include:

Jake Humphrey, BBC Sport presenter – @jakehumphreyf1
Karen Pickering MBE, four-time world champion swimmer, England’s most successful Commonwealth Games swimmer and BBC 5 Live pundit –@karen_pickering
Jeanette Kwakye, British 100m champion and only Briton to reach Olympics 100m final in last 25 years – @jnettekwakye
Lewis Wiltshire, Editor of BBC Sport website and social media lead for BBC Sport – @lewiswiltshire

Event hosted by Sophie Brendel (BBC’s Head of Digital Engagement), Maz Nadjm (Ogilvy’s Head of Social Media) and Dan McLaren (adidas social media lead at Carat), and followed by drinks, networking and a chance to meet some of the panellists in the pub next door.

You can get your free ticket from here (limited spaces)

Follow Social Media Week on Twitter also.

February 3, 2011 / 0 Comments / Category: Digital Marketing, Social Media / Tags: , ,

Industry Spotlight: Livia Lucie [@TheEvilFrog]

Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.

Last Monday I launched this series, interviewing the young and articulate Liam Tootill; Managing Director of SBTV. One week later and it’s time to showcase another inspirational entrepreneur, this time a female by the name of Livia Lucie. (No Andy Gray or Richard Keys business here!)

I met first met Livia when she was recommended to me as I was searching for a graphic designer to assist with one of my projects. I was immediately blown away by her portfolio and did not hesitate in commissioning her for her services.

A few years later and i’ve worked with Livia on multiple projects as she is an incredibly talented individual. As not only an entrepreneur but also an example of a young forward thinking mind, Livia is this week’s Industry Spotlight… Continue Reading

January 31, 2011 / 6 comments / Category: Industry Spotlight, Inspiration, Personal Development / Tags: , , , , , ,

Are You A Sheep or A Wolf?

For the striving professional and the average think tank, the market is competitive and the opportunities are few and far between. To excel, strive, succeed and achieve you have to set yourself apart from the pack. Fact!

To be seen as a valuable asset to any leading company or industry, you have to show the world that regardless of any knock-backs, rejections or periods of doubt in your ability; you are still confident that you have the tools in the locker to make yourself a success.

In the digital age an individual must understand the power of self branding. Social Media has revolutionised the way in which people connect and there isn’t a more evident time to get yourself noticed.

To stand out from the millions of sheep that spend the majority of their time watching what everyone else is doing, you have to be confident that you can offer what others can’t, creative with ideas and have the vision to see the next big thing before the sheep take it with them to slaughter.

Now… Are You A Sheep or A Wolf?

January 27, 2011 / 3 comments / Category: Fundamentals, Inspiration, Personal Development / Tags: , ,