Luca Massaro
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Confidence: The most undervalued currency

There are many contributing factors to becoming successful at something. Ranging from work ethic and attitude to energy and charisma. However, there is one resounding trait that is consistent with all successful people; confidence. Continue Reading

February 10, 2017 / 0 Comments / Category: Inspiration, My Journey

Be The Hero of Your Own Movie

As a big MMA fan, Joe Rogan is something of a cult hero. The long time voice of the UFC and evangelist into being the best damn human you can be, shares with us this fantastic, motivational video and I bloody love it.

January 5, 2017 / 0 Comments / Category: Inspiration

WePlay: A note on what has been a transformational 2016

This post was sent to all friends and colleagues within the sport industry on what has been an incredible 2016.

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January 2, 2017 / 0 Comments / Category: My Journey, Personal Development
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Nice to Meet you!

Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

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Recent Posts

  • Confidence: The most undervalued currency
  • Be The Hero of Your Own Movie
  • WePlay: A note on what has been a transformational 2016

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    About Me

    Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


    In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

    Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

    Read the full story

    Recent Posts

    • Confidence: The most undervalued currency
    • Be The Hero of Your Own Movie
    • WePlay: A note on what has been a transformational 2016
    • Luca Massaro – NextGen Sports Awards

    Call yourself a risk taker?

    Sign up to my mailing list and prepare yourself for an inbox ass kicking!

    Copyright 2013 - Luca Massaro

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