Luca Massaro
  • Home
  • About Me
  • Blog
    • Virtual Mentors
    • Industry Spotlights
  • My Work
  • Events
  • What They Say
  • Contact Me

bullshit11

February 26, 2010 / 0 Comments / Category:

Nice to Meet you!

Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

Read the full story

Search for a Post

Call yourself a risk taker?

Sign up to my mailing list and prepare yourself for an inbox ass kicking!

Recent Posts

  • Confidence: The most undervalued currency
  • Be The Hero of Your Own Movie
  • WePlay: A note on what has been a transformational 2016

Tweet, Tweet

  • Here you go @AljosaCankar - thanks! https://t.co/vYkSlvVaJa https://t.co/2mb1eqCmTE, Jan 21
Follow me on Twitter

Posts from the past

About Me

Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

Read the full story

Recent Posts

  • Confidence: The most undervalued currency
  • Be The Hero of Your Own Movie
  • WePlay: A note on what has been a transformational 2016
  • Luca Massaro – NextGen Sports Awards

Call yourself a risk taker?

Sign up to my mailing list and prepare yourself for an inbox ass kicking!

Copyright 2013 - Luca Massaro