Insights into social media from industry leaders and a round table of networking
From 1pm until 5pm
At Century Club
61-63 Shaftesbury Avenue London W1D 6LG
FreeThe Social Travel & Tourism Masterclass will show senior travel & tourism executives how they can deploy the latest social marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes covered include mobile, SoLoMo, social commerce, influence and conversational marketing. At the free to attend, half-day event, delegates will hear from social experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading travel or tourism brand will give a keynote about its social journey.