Who is Luca Massaro?

A 2 minute video with everything you need to know about the young entrepreneur

Latest Blog Posts

Fan Journey text

The Brand and Fan Adoption Journey

Two years ago, just as We Play was born I created a scale that aligned the behaviour change cycle (you know the one used to help people quit smoking, loose weight, stop gambling) with the realm of fan engagement and social media. Continue Reading

My Portfolio of Work

View Some of my Latest Projects

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