All posts tagged internet

Are We Spoiled By Technology?

It’s the year 2010 and isn’t technology wonderful? We only have to see an influx of trends about the latest iPhone news leak and it sparks off more of a debate than the war in Afghanistan.

The image below paints a nice colourful picture of the evolution of 21st Century Technology.

Click to enlarge

As intelligent specimens we are blessed with the ability to do pretty much anything, bar fire red beams out of our eyes or fly.

We can have whatever we desire; if we use our heads to find a way of getting it, and we can be whatever we want to be; again if we use our heads.

Yet i find as time progresses, as technology enhances and as everything appears to become easier; people are generally making life more and more complicated for themselves.

This begs the questions ‘Are We Spoiled By Technology?’

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The Blah Blah Digital Brief

Not my usual post, but rather than bookmark this i wanted to archive it here. I love slideshare; have watched many intuitive slide shows from that spot.Β This one probably tops them all.

As the slide states; everyone seems to spend forever on the brief and the pitch without even an understanding of what the actual consumer wants. Spend more time talking to your market and less time talking for them. That is all.

I’ll be back shortly with a post that relates nicely to this.

Reference:

The brief in the post digital age from Gareth Kay