Two years ago, just as We Play was born I created a scale that aligned the behaviour change cycle (you know the one used to help people quit smoking, loose weight, stop gambling) with the realm of fan engagement and social media. Continue Reading
All posts tagged Brand
“If you for a second, don’t believe in what you are doing, whether it is your personal brand, or the product you represent, you need to get out now.”
Client: “Hi, would you be able us out with a Digital Strategy for our business?”
Me: “Yeah that sounds great. Send me some links so i can check out your online presence.”
Client: “We don’t have a website but we use a Facebook Fan Page and YouTube channel to market.”
So you run a business or plan on starting a business in 2010 and do not have a website; i suggest you take 10 steps back and re-evaluate where exactly you consider your market to spend the majority of their time.
If your audience is over 60 years old and you are starting a Poker Club for the elderly, then maybe yes you should create a direct marketing campaign at a selective group of old people’s homes and push the online campaign to the side.
However, if you believe that there is a large proportion of your audience using the Web; how can you expect people to buy into your brand if you don’t even buy into your brand yourself?
The first consultation i will advise on when clients enquire about Digital Strategy involves their website. A Digital Strategy is the plan of action in driving more users and traffic to a source where you can sell or promote a product.
If i ever click on a link and it takes me to a Facebook Fan Page; like the majority of users, i will glance for a few seconds, then proceed to check my own Facebook Profile and begin chatting with my network about Eastenders or Hollyoaks… NOT ABOUT YOUR BRAND!