Two years ago, just as We Play was born I created a scale that aligned the behaviour change cycle (you know the one used to help people quit smoking, loose weight, stop gambling) with the realm of fan engagement and social media. Continue Reading
All posts in Relationships
Industry Spotlight is the name of a series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.
After a relaxing Easter weekend, it’s back to business. Hands up those of you who ate your weight in chocolate eggs? … ME ME ME! It’s fine, I found that chocolate does actually have some nutritional value.
On to more pressing matters and it’s time for another ‘remarkable individual’ to step into the spotlight.
As part of my role at Chelsea Football Club, I look after the blog platform. Last year when I transferred from Freelance United to Chelsea FC for my record fee, I looked to blogging as one of my first projects to get stuck into. I advised that we should move to WordPress and look to re-structure Chelsea FC blogging. As part of the strategy, I wanted to look to bring in external fan bloggers to blog on a regular basis as a part of the official blog. I am happy to say, both formulas have worked out well and now there is a variety of talented international authors on the blog. Continue Reading