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James Whatley Industry Spotlight - Copyright to Luca Massaro

Industry Spotlight: James Whatley

Industry Spotlight is the name of a new series of weekly interviews dedicated to sharing the inspirational stories of key individuals within the entertainment industries.

This week’s Spotlight is with a chap that I met using Twitter (no surprise there) and then got to know further in the real world (no Matrix reference). Just over a year ago, I was in the world of freelance, networking, trying to climb the ladder and attending as many events as I could drag my body to. Continue Reading

A letter to Twitter…

Dear Twitter,

This week you turned five years old. Marketing scams, iPad & baked bean bots and Beliebers army aside, you have become the single most useful and important tool in my life. I’m not referring to you keeping me in the loop within my industry, but the human connection and the opportunity this has afforded me from being a loyal user over the years.

Do you remember how we met? Continue Reading

Come Support @ Sport and Social Media

As part of Social Media Week London I will be on the panel of the Sport and Social Media event in London on Wednesday 9th February 2011.

You can get your free ticket from here (limited spaces)

5.30pm Arrival for 6pm Start

Find out how the sports industry and the BBC are bringing social media centre stage, featuring major speakers from across the world of sport and broadcasting.

6-7pm

Sport industry showcase

4 industry showcases of how sports organizations are using social media.

15 minutes each

Football: London Derby- Chelsea FC vs Arsenal FC – how both clubs are using social media to build and engage with communities. 15 mins each, oranges at half time.

Chelsea’s Social Media and Mobile Coordinator, Laura Higginson & Digital Marketing Analyst, Luca Massaro (That’s me).
Arsenal’s Deputy Editor, Chris Harris & Content Delivery Manager, Ben Ladkin.

The Ashes- how the BBC’s Test Match Special team covered the Ashes online and via social media, with TMS’ Adam Mountford (@tmsproducer)

Rugby- the RFU’s Digital Media Editor, Tom Hines, on how the RFU and rugby are approaching social media
7-8pm

BBC Showcase – BBC, Social Media & London 2012

How are BBC sport using social media across sports reporting, commentary and coverage? What are the plans for the future, and what social media plans are in place for BBC’s London 2012 Olympics coverage?

The session will be chaired by Roger Mosey (BBC’s Director of London 2012)

The panel will include:

Jake Humphrey, BBC Sport presenter – @jakehumphreyf1
Karen Pickering MBE, four-time world champion swimmer, England’s most successful Commonwealth Games swimmer and BBC 5 Live pundit –@karen_pickering
Jeanette Kwakye, British 100m champion and only Briton to reach Olympics 100m final in last 25 years – @jnettekwakye
Lewis Wiltshire, Editor of BBC Sport website and social media lead for BBC Sport – @lewiswiltshire

Event hosted by Sophie Brendel (BBC’s Head of Digital Engagement), Maz Nadjm (Ogilvy’s Head of Social Media) and Dan McLaren (adidas social media lead at Carat), and followed by drinks, networking and a chance to meet some of the panellists in the pub next door.

You can get your free ticket from here (limited spaces)

Follow Social Media Week on Twitter also.