All posts in Digital Marketing

How Much Do You Really Know About Your Customers?

With Social Media being the over exaggerated terminology this millennium, most companies have looked to Social Media for a remedy by which they will create new and formidable revenue streams.

For most Social Media is a confusing area and businesses are constantly asking questions to their staff or their agencies as to how they can utilise their Social audience for monetary value.

For me; if you want to create new revenue streams using social media, you need to ask questions. The first being: ‘how much do we know about our customers?’ Continue Reading

The importance of analysts for online businesses

I want to start this post with a simple question. How well do you know your customer?

Having spent the best part of the last year as a Digital Marketing Analyst, it’s easy for me to explain all the areas of an analytical role and the importance of understanding your company data.

With Social Media being the only word on every companies’ tongue this millenium, most have looked to Social Media for a remedy in which they will create new and formiddable revenue streams. Continue Reading