10 Brand Building Tips using Social Media – Feat. Gary Vaynerchuk

“If you for a second, don’t believe in what you are doing, whether it is your personal brand, or the product you represent, you need to get out now.” 

I originally wrote this article in 2010. But the points are still so valid and the same principles still apply, so I have revamped it into a 2013 edition.

I spent 40 mins watching this video twice and making notes on Gary’s speech, before deciding that I cannot explain Personal Branding with more passion and energy than Gary does.

Below I have taken the 10 most significant parts from the video and constructed them into this post about Personal Branding.

First and for most, I really want to thank everyone for reading this. I mean, this is outrageously humbling. Every single person who is reading this, since your here, there’s no doubt in my mind that you’re going to kill it.

1. Have Patience and Passion

Lets starts with passion, there’s way too many people right now that are doing stuff they hate. There is no reason in 2013 to do rubbish you hate. None. Promise me you won’t, because you can lose just as much money being happy as hell.

Have patience; success does not happen over night, but it also won’t happen unless you ‘get off the bench and into the game.’

2. Listen To Your Community

Listen to your users absolutely; but caring and understanding your users is a lot more effective. People listen but they don’t do anything!!! Do something, answer those emails, give a shit about your community, care about your user base… That’s what you need to do.

You need to care about everything and it starts with yourself. Look yourself in the mirror and ask yourself,

“What do I want to do every day for the rest of my life?” Do that. I promise that you can monetize that.

3. What’s Your Legacy?

Legacy is greater than currency.

Has everybody completely grasped that your grand children are going to watch and see everything you’ve even done? 

I think about that every single day. I want my grand kids to be proud of me.

4. Hustling and Building Business

Do you know what I hustle about? I hustle about meeting every single person on earth and building a relationship to create another exciting opportunity.

Hustle is the most important word, ever… and that’s what you need to do. You need to work hard. We’re building business here, this isn’t about parties and wasting your life away watching relentless episodes of daytime television and Eastenders.

Getting a load of users or Social Media statistics is not a business model. Make some cash along the way.

5. Believe In What You Do

If you’re pumping out good stuff, people will follow. But if for a second, a half a second, that you don’t believe in what you’re doing; whether it’s your personal brand or the product you represent; you need to get out now. Please!

6. Understand The Game Is Changing

We only get to play this game one time. One life.

The way everything is changing is unbelievable. Everybody is consuming content everywhere. The people that controlled it; Newspapers, Television and Radio are no longer in control! That is a huge factor that people have not totally wrapped their head around. You need to build brand equity.

It’s about brand equity in yourself, because you never know what could happen.

7. Networking and Being Transparent

I love people, so networking is a huge advantage for me. Get out there and network. People are the people that are going to help you. The only way to succeed now is to be completely transparent… Completely.

Everything is exposed. Everything you do. So your legacy is your ultimate life. It’s all you’ve got. And you can build so much on that. When you have brand equity, anything can happen.

8. Using Social Media Tools

What’s very imperative to me right now is using the tools. Too many people are trying to figure out which tools to use. Shall I use Twitter, Facebook, Instagram, VineYouTube, which tools shall i use?

All of them… Your user base, and the people that care about you; you need to connect with them anyway you can, everywhere you can, as often as you can. That interaction is essential. Communication is essential!

9. What We Do Is Real

Look at Reality TV, that’s about as real as shit! That stuff is not real. But we still like it because it’s somewhat real. This other stuff is very real. The place where we play is very real. And it is a massive, massive opportunity.

I hope people wrap there head around that, because we are going through a gold rush of branding. In the old days to become a brand you needed a lot of mainstream media attention. But now, if you get talked about enough in social media; blogs, networks, videos, you can get there.

You can build your brand. Your companies brand. But it all starts with that first moment when you look in the mirror and you ask yourself, what do I want to do?

10. Take Action

If you want this, if you’re miserable, if you don’t like it or you want to do something else and you have a passion somewhere else. Work nine to five. Spend a couple hours with your friends and family and then spend seven to two in the morning putting your game into action!


“We only get to play this game one time… one life.”

Check out more from the legend that is Gary Vaynerchuk here

If this content inspired you, fill out your details and join me on my journey

  • Dj Firestarr


    • http://intensedebate.com/people/iamluca iamluca

      Thanks bro.

  • http://intensedebate.com/profiles/adelitasenorita adelitasenorita

    How very inspiring! 🙂 x

    • http://intensedebate.com/people/iamluca iamluca

      Glad i could be of help as always Miss. Hows your b-log coming along? x

  • http://intensedebate.com/profiles/djenemy djenemy

    great post!

    • http://intensedebate.com/people/iamluca iamluca

      Thanks. Hows it going Enemy?

  • http://intensedebate.com/profiles/djenemy djenemy

    I am cool bro. Just keeping busy on the blog and design work. Apart from that, just reading your blog and waiting on new media from Smiles.

    • http://intensedebate.com/people/iamluca iamluca

      Nice man.

      Send me some links to your work!

  • samantha

    As usual Luca is insightful and wiser beyond his years. Mate we should write a book, and I know a publisher lol

    • http://intensedebate.com/people/iamluca iamluca

      Thanks Sam for the kind words.

      Looking forward to seeing your blog developments 🙂 Let me know if you need any hands. x

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  • http://intensedebate.com/profiles/adelitasenorita adelitasenorita

    It's going oh-kaaaay… will keep you posted!

  • http://twitter.com/djcodeblue @djcodeblue

    big post bro!

    • http://intensedebate.com/people/iamluca iamluca

      Much love homie. No Dale.

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  • DJ Grind

    Somebody once said you'd be a millionaire by the time you were 30. It'll be before then. a lot of companies are missing an ingrediant right now and your it. Ive said it before and ill say it again, i wish could afford you to be my manager.

    One day you'll laugh about not having £50 for a quick trip to Portsmouth.

    • http://intensedebate.com/people/iamluca iamluca

      Thanks for the comment bro. That's hands down the heaviest thing anyone has ever said.

      I've been climbing this mountain for a while now and waiting for an opportunity to arise, and i just know it's only a matter of time before i get recognised. Exactly the same situation for you brother.

      Don't worry though, cos you know i got you, and any chance i get ill be bringing you in!

      Thanks man

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  • Rogue

    Thats a good read . Big up Luca

    • http://intensedebate.com/people/iamluca iamluca

      Thanks Rogue. Appreciate the support as always

  • http://www.star-soap.info albert square

    Greetings, Interesting post. I have only found out about blogging within the last couple of weeks and I am completely addicted!! It’s websites like this that are responsible! =) I have been so encouraged that I decided to create my own blog. I am in the middle of researching for a post i’m writing and was wondering if I can link to this article? I think it may be of great interest to my readers. Best wishes! . albert square

    • http://intensedebate.com/people/iamluca iamluca

      Yeah that would be great, thanks!

  • http://www.lucybeale.info Lucy Beale

    Cool post, was curious if you would allow me to link to it in a article im currently writing for my own website? Thanks Lucy Beale

    • http://intensedebate.com/people/iamluca iamluca

      Yeah of course you can link to my post! Thanks

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    Hey, awesome website. I actually came across this on Google, and I am really happy I did. I will definately be coming back here more often. Wish I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment.

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