Luca Massaro
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Do You Deserve The Chance to Be More?

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January 20, 2014 / 0 Comments / Category: Inspiration, Personal Development

The Importance of Virtual Mentors (Part IV) – Gary Vaynerchuk

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December 16, 2013 / 0 Comments / Category: Inspiration, Virtual Mentors / Tags: @GaryVee, Gary Vaynerchuk, Social Media, Virtual Mentor

What is your ultimate fear?

At what point during ones life journey do you realise that this is everything that you are. We as humans tend to plod through life postponing our aspirations because we believe that there will always be more time. But why? Continue Reading

December 4, 2013 / 0 Comments / Category: Inspiration, My Journey, Personal Development / Tags: Achieve, Fear, Potential, Success
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Nice to Meet you!

Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

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Recent Posts

  • Confidence: The most undervalued currency
  • Be The Hero of Your Own Movie
  • WePlay: A note on what has been a transformational 2016

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  • Because you're family, Fiona. Thanks for being part of our journey. 😊 https://t.co/zL3eN8FMJS, Aug 22
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About Me

Hello and welcome. My name is Luca, I am a life explorer on a mission to learn, create and discover.


In 2010 I was recruited by Chelsea Football Club to make sense of their analytics. Within a year I was leading social media and product development for the club.

Late 2011 I was headhunted by Target Media to lead on social media. In 2013 I founded WePlay, a digital sports agency working with brands to reach, engage and convert audiences in the sports domain.

Read the full story

Recent Posts

  • Confidence: The most undervalued currency
  • Be The Hero of Your Own Movie
  • WePlay: A note on what has been a transformational 2016
  • Luca Massaro – NextGen Sports Awards

Call yourself a risk taker?

Sign up to my mailing list and prepare yourself for an inbox ass kicking!

Copyright 2013 - Luca Massaro

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